Booster Wine Group have announced the appointment of Craig Langley as CEO

Booster Wine Group is pleased to announce the appointment of Craig Langley as CEO, following an executive search conducted by Baxter Executive Search.

Craig brings a wealth of experience as a proven CEO and commercially driven leader, with a strong background in commercial and senior management roles within the wine and FMCG sectors. Craig will succeed Louis Vavasour who has led the business for the past 5 years.

Craig previously served as CEO of Essano, a New Zealand-based natural beauty brand owned by private equity. During his 7 year tenure, he successfully led the company through significant growth and transformation, culminating in its sale in 2024. Under his leadership, Essano significantly expanded its product range and market presence, launching and establishing a strong foothold in the US, and becoming a well-recognised name in the personal care industry.

Before joining Essano, Craig spent ten years with Pernod Ricard in New Zealand, where he advanced through various sales management roles to become Sales Director, Commercial Director, and ultimately General Manager. His earlier career included account management and customer management roles with FMCG giants Unilever and Kellogg. Craig holds a Bachelor of Commerce from the University of Auckland.

Craig will commence with Booster Wine Group on the 28th of January. We extend our congratulations to him on his appointment.